Jeremy Horowitz

领导一个UX/UI设计师团队, a CRO expert, 和三位开发人员重建LuMee的前端用户体验.com. 作为全公司品牌重塑的一部分, we overhauled the entire site aesthetic and navigation to address the core customer issues with the previous shopping experience.

A major element of the project was to provide our shoppers with a mobile app experience on a mobile responsive website. With 85% of the site traffic coming from mobile devices (primarily from social media sites), the redesigned site focused on recreating the interactions and navigation functionality of mobile app navigation in a mobile responsive website.

The shopping funnel was significantly optimized to present relevant information throughout the shopping journey to convert as many customers as possible.

除了将购物车体验重新设计为动态Ajax滑动购物车之外, we also added a one-click upsell that increased the storewide attach rate from 7% to 17%.

The company focused on retaining customers and increasing brand loyalty among both prospects and customers. 跨市场工作, 支持和财务团队, 我们设计了一个奖励和忠诚计划，为潜在客户提供激励, 以及新的和忠诚的客户采取有价值的“品牌行动。."

该项目的主要组成部分包括:
1)对电子商务和零售品牌的成功忠诚度计划进行竞争性研究.
2) Worked with the marketing team to identify the most valuable "brand actions" to convert leads into prospects, 潜在客户, 把顾客变成忠诚的人.
3)与财务团队一起定义项目的单位经济效益.
4) Led the design and development of the custom build and integrations with a third party rewards platform (Swell) to our POS (Shopify).
客户支持团队的文件化流程.

在实施了这个项目之后，我们发现回头客的比例增加了8%.

When I joined the team, the company was acquiring customers through its website relatednoise.但是对于用户(SMB博客)来说，在他们的网站上配置它太技术性了. After striking a partnership deal with Weebly to be one of the first 30 apps released on their new app store, 然后，我在不到一个月的时间里领导了这款应用的开发和发布.

The primary objective was to reduce our seven-step onboarding process into three steps:

1) The dynamic feed of content from social media would be injected into a page on the blog.
2)博主将选择他们想要出现在他们网站上的内容类型.
3)博主会选择feed的设计模板.

Through these improvements, we increased our sign-up completion rate by 25% month over month. After two months of acquiring users, we became a featured app within the Weebly app store.

当我在2017年上半年接管LuMee的电子邮件频道时, 这个频道带来了六位数的收入, 但他们很少发送电子邮件. 没有自动电子邮件或细分发生. I worked with a freelance graphic designer and copywriter to build out seven automated lifecycle emails that generated more than $500,到年底，收入将增加1000万美元.

我们优化了电子邮件捕获体验，将电子邮件捕获率提高了45%.

有了这些改进, we grew the team to bring in an email consultant and marketing manager to continue growing the channel with more in-depth data analysis and segmentation. The channel grew from a non-priority to be the third largest revenue generating marketing channel for LuMee.com.