西尔瓦娜·布兰登·马丁内斯，西班牙巴塞罗那设计师
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Silvana Brandan Martinez

Verified Expert  in Design

Designer

Location
Barcelona, Spain
Toptal Member Since
July 9, 2020

西尔瓦娜是一名专注于用户体验的数字设计师。, user interface (UI), brand identity, and interaction design. 她领导了阿根廷最大的超市Coto的整个品牌重新设计，取得了巨大的成功. 她是一个创造性的思想家，并与世界各地的客户合作. 在过去的八年里，她用以用户为中心的方法设计网站、网络和移动应用程序. 对细节的关注、创造性和分析性是她的标志.

Web App DesignUser Interface (UI)Responsive UIiOS UI DesignWeb DesignResponsive Web Design (RWD)Mobile App DesignProduct DesignWeb App UXB2BSoftware as a Service (SaaS)Data VisualizationDashboard DesignWordPress DesignSketchIonic Design

Portfolio

Work Experience

Senior UX Designer

2021 - PRESENT
Toptal Clients
  • 促进与行业领先实体的重要伙伴关系, 从而增强产品设计并改进用户体验指标.
  • Adopted an exacting approach to design, ensuring even the minutest detail, from pixels to interactions, was optimized for superior user experience.
  • 合作品牌倡议，打造独特的视觉叙事, 使它们与品牌的本质和竞争定位相一致.
  • 领导了一家全球食品供应商库存工具的转型, 专注于简化操作和加快采购流程.
  • Adopted a forward-thinking design methodology, 在实施之前，主动识别和解决潜在的用户体验挑战.
Technologies: Figma, Sketch, Ionic, Adobe Suite, Zeplin, User Journeys, Creative Tech, Design Workshops, Software as a Service (SaaS), Design Sprints

UI/UX Designer

2018 - 2020
Coto Cicsa
  • Spearheaded the UX division, 建立设计解决方案的战略方向, analyzing data insights, 并提供定性和定量评估.
  • 指导阿根廷主要市场Coto的UX和UI计划. Established a comprehensive design system, 培养团队协作和沟通能力, executed usability assessments, 并始终采用以用户为中心的方法.
  • 通过利用业务洞察力评估业务的各个方面, comprehending key metrics, 将组织目标转化为数字用户体验.
  • 与一组开发人员合作，构建和制作内部系统和应用程序, utilizing Ionic frameworks and Zeplin tools.
  • 监督用户研究并概念化用户角色、叙述和故事板. Crafted innovative design concepts, formulated user flows, 从线框图发展到最终的UI执行.
Technologies: Adobe Suite, Bootstrap, CSS, HTML, Ionic, Zeplin, Marvel, Sketch, Figma, Mobile Design, User Flows, Design Thinking, User Interface (UI), User Experience (UX), User-centered Design (UCD), Mobile App Design, Responsive UI, iOS UI Design, UX Research, Wireframing, Web Usability, eCommerce, Product Design, User Journeys, Creative Tech, Design Workshops, Software as a Service (SaaS), Design Sprints, Content Management Systems (CMS)

Freelance

2016 - 2018
An Online Freelance Agency
  • 为不同客户重新设计了众多全球电子商务平台.
  • Oversaw the conceptualization, design, and development of front-end interfaces, 确保响应和直观的用户体验. Leveraging methodologies, 我在提高所有平台的用户粘性和满意度方面发挥了关键作用.
  • 计划并执行用户研究和竞争分析. 采用用户洞察方法，从线框图无缝过渡到原型设计，以确保最佳设计结果.
  • Maintained direct contact with clients, planned and designed platforms, 通过商业策略满足客户的需求和期望, 并使用设计思维和以用户为中心的方法来开发用户流程和分析.
  • 在制定平台设计策略和架构的同时，与客户建立持续的沟通. 采用设计思维方法，将客户需求与业务策略结合起来.
  • 在开发用户流和进行全面分析时优先考虑以用户为中心的方法.
Technologies: Ionic, Bootstrap, CSS, HTML, Adobe Experience Design (XD), Sketch, InVision, Adobe Suite, Figma, Mobile Design, User Flows, Design Thinking, Marvel, User Interface (UI), User Experience (UX), User-centered Design (UCD), Mobile App Design, Responsive UI, Zeplin, WordPress Design, iOS UI Design, UX Research, Wireframing, Web Usability, Product Design, Creative Tech, Software as a Service (SaaS), Design Sprints, Content Management Systems (CMS)

UI Designer

2014 - 2017
Motif Media
  • Spearheaded the design and development of the Mofif website collaboratively; crafted and finalized a design system that optimized the user experience, ensuring a harmonious blend of design, functionality, and multimedia content.
  • 重新设计了在视频和数字广告中成功实施的公司标志.
  • Designed the company's visual identity. 更新后的设计有效地融入了视频内容和数字广告活动, 增强我们品牌在所有数字平台上的一致性和强大存在感.
  • 与开发团队密切合作, 集成敏捷方法以简化流程并优化生产力. 这种方法确保了用户友好的界面，并增强了整体用户体验.
Technologies: Bootstrap, CSS, HTML, Adobe Experience Design (XD), Sketch, InVision, Adobe Suite, Mobile Design, Design Thinking, Marvel, User Interface (UI), User Experience (UX), User-centered Design (UCD), Mobile App Design, Responsive UI, Figma, Zeplin, WordPress Design, iOS UI Design, Wireframing, Web Usability, Product Design

Designer

2013 - 2014
Salvador San
  • 负责公司网站界面的全面重新设计, 强调理解和整合客户偏好. 这一过程与我们的总体业务目标密切相关.
  • 与开发团队携手合作, 确保设计愿景准确地转化为最终产品. 这种合作弥合了美学和功能之间的差距.
  • Crafted a comprehensive brand identity guide, 作为开发电子商务应用程序的基础蓝图. 该指南确保了视觉和功能元素的一致性.
  • 对新兴技术和敏捷方法进行了深入的探索, 旨在保持我们的流程处于行业标准的前沿.
技术:Sketch, Adobe Suite, InVision, Adobe Illustrator，网页设计，WordPress设计
2013 - 2017

Bachelor's Degree in Graphic Design

UBA University - Buenos Aires, Argentina

DECEMBER 2019 - MARCH 2020

UI Certified, Interaction Designer

Interaction Design Foundation

SEPTEMBER 2019 - DECEMBER 2019

UI Certified, Mobile Apps Development

Google

APRIL 2018 - JULY 2018

UX Certified, Design Thinking

Interaction Design Foundation

Collaboration That Works

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